I lead the strategic vision for brand evolution, building the CMF frameworks and scalable design systems that define the next generation of product. I am frequently brought in as a catalyst for change—clarifying product direction and blending high-level elevation with commercial reality to build cohesive, insight-driven identities that translate across global categories—from technical performance to mass-market lifestyle.

With over sixteen years at the forefront of innovation, I operate as a design futurist and pattern mapper. I specialize in identifying the convergence of global signals—across culture, sport, and technology—and distilling them into actionable long-term design strategies. By mapping these emerging patterns, I create the clarity and distinction brands need to lead the market rather than react to it. I don’t just track where culture is—I map where it’s going, ensuring products remain relevant long after they hit the shelf.

As a specialist in color systems and a definitive go-to for color strategy, I leverage material innovation and textile direction to architect cohesive product ecosystems rather than individual items. I bridge footwear, apparel, and seasonal storytelling to build a consistent, scalable brand language that empowers cross-functional teams and unifies the marketplace.

My leadership is fueled by an athlete’s mindset. As a hybrid athlete and avid explorer—cycling, skiing, tennis, and hiking—I design with the human experience at the center. I excel at unifying design, marketing, and merchandising partners around a singular vision, ensuring that creative direction resonates with consumers while aggressively supporting business goals.

I hold degrees in Business Marketing and Fashion Design and remain committed to mentoring emerging creatives and shaping the future of design communities. I believe in elevating others and in building products that inspire people to move, explore, and show up as their best selves.

Let’s connect and map the future of your brand’s legacy together!